Our Business

The HedgeFront story begins a decade ago, in 2011, when two London university students, while playing poker and talking stocks in an effort to make it rich, stumbled across the idea to merge the two. Why not compete with others on stocks investments for small buy-ins? Sounds fun! Does it exist? It should!

 

The two agreed that they would start working on it immediately, but like fate has it the two students liked the carefree days of youth and went into corporate life instead, seemingly never to return to the idea that brought them so much joy.  Then came the 2020 Pandamic. Finding themselves locked up in Brussels (where they grew up) they decided to spend some of their excess creativity re-thinking the original idea.

 

And so 12 years in the making, here it is. We wanted to make something that we would be proud of and enjoy playing ourselves - we truly hope you do too.